Packard 443 De Ville Cabriolet

Packard called its new 8-cylinder car ‘Custom’ models for 1928, in spite of the fact that they were not custom cars, nor even limited series models. They were straight from the company’s own production lines. That didn’t make them any less impressive, as custom coachwork on an individual chassis was available for those with discriminating tastes and VIP status like American celebrities and business tycoons. There were nine standard models in the Custom Eight line for 1928, all riding on a 143-inch wheelbase and powered by a 383 cubic-inch, 109 horsepower straight-eight engine.